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commercial promoters

A Commercial Promoter is someone who organizes, publicizes, plans or produces a promoted event and receives all or a percentage of the revenue from alcohol, food, or beverage sales, vendor fees, or public admission charges. This role can be filled by an individual, a business or even a venue.

Register Here

Commercial Promoter Registration expires two years from the date of registration. Registrants may renew their registration for the next two-year period before expiration, but not earlier than 30 days prior.

The Eproval system will send an automated reminder one month before expiration to help ensure timely renewal.

What is a Commercial Promoter?

A Commercial Promoter is someone who organizes, publicizes, plans, or produces a promoted event and receives all or a percentage of the revenue from alcohol, food, or beverage sales, vendor fees, or public admission charges. This role can be filled by an individual, a business, or even a venue.

Do I need to register?

• If you are an individual or business hosting events at a venue you do not own or operate → You must register.
• If you own or operate a venue with a Certificate of Occupancy (CO) or Special Use Permit (SUP) that allows events → You may already be covered.
• If you’re unsure whether your venue’s CO/SUP allows events → Contact us before applying.
  

Why is Registration Required?

• Ensures safety and accountability for all promoted events.
• Protects venues, attendees, and the surrounding community.
• Helps venues and city departments coordinate effectively.

Failure to register may result in penalties, fines, or event shutdowns.

How to Register

Step 1: Complete the online Registration Application

• Identify yourself as an individual promoter or a venue.
• Ensure all required details are accurate.
  

Step 2: Receive & Pay Your Invoice

• An invoice will be emailed to you once your form is reviewed and deemed complete.
• The registration fee is $175, valid for two years.

Step 3: Submit a Safety Plan (If Required)

• Some events require a General Safety Plan, which must be reviewed before approval.
• The registration form will guide you through safety plan requirements if applicable.

Step 4: Receive Your Promoter Registration Number

• Once approved, you will receive a PDF document with your promoter registration number.
• Your registration is valid for two years.
  

Renewal Process

• Renewals must be completed before expiration but cannot be submitted earlier than 30 days prior.
• The Eproval system will email a reminder one month before expiration.
  

Registered Promoter Benefits

• Preferred by Venues – Many venues require working with registered promoters.
• City Resources & Support – Access to city guidance for hosting successful events.
• Credibility – Professionalism and compliance increase trust with venues and sponsors.