The Affirmative Fair Housing Marketing Plan (AFHMP) is a required strategy for making sure City of Dallas-funded housing opportunities are marketed fairly and impartially. It focuses on reaching individuals or groups who are least likely to apply, especially those who are underrepresented in the area where housing development is located.

If a project receives City of Dallas funding and includes five or more housing units, the developer or program administrator must create and follow an AFHMP. This includes intentional outreach and documented efforts to ensure that housing is offered to everyone, regardless of their demographic characteristics. .

These requirements apply to all city-assisted housing programs, including but not limited to Tenant-Based Rental Assistance, Down Payment Assistance, and all City-funded multifamily and single-family developments. ​