Planning & Urban Design

​The 360 Plan


Year Adopted:  December 13, 2017

Council Districts:  1, 2, 4, 6, 7, 14

Vision:  The 360 Plan is a strategic document that sets a clear, cohesive vision for Downtown Dallas and its surrounding neighborhoods, guiding the City Center to continued, long-term success.  Building upon the strategies found in the original plan, adopted in 2011, the 360 Plan is organized around the idea of creating a complete and connected City Center that provides an enriching urban experience for residents, workers, and visitors.  The public-private planning process coalesced into a unified vision and three transformative strategies to:

  • Advance urban mobility
  • Build complete neighborhoods
  • Promote great placemaking

An action matrix outlines specific steps for implementation of a collaborative and collective effort between DDI, the City of Dallas, neighborhood partners, and other organizations to achieve the unified vision for the City Center as outlined in the 360 Plan

Summary:  The 360 Plan, adopted by Council in 2017, is an update to 2011's Downtown Dallas 360. The Plan, informed by local stakeholders, community leaders, and the City of Dallas, produced a strategic plan for the greater Downtown area. In the six years since the 2011 plan was adopted, the Downtown area has seen significant and rapid growth and has achieved many of the action items identified in the 2011 plan. The 2011 plan identified numerous connectivity needs as well as implementable actions for long-term vibrancy and success, including transit, streets, public spaces, urban design, housing, and parking. The 360 Plan is envisioned to address these and other emergent needs of the growing residential population, commercial sector, and visitor base. The Plan was developed concurrently with other major planning efforts occurring in and around the City Center, including CityMAP, DART capital projects, high speed rail, and the Arts District Plan.

The 360 Plan provides a framework for a complete and connected City Center that provides enhanced opportunities for living, employment, education, and open space. The Plan's chapters include:

  • The Introduction, which reevaluates the City Center within its regional context and within existing adopted plans and concurrent projects
  • The Vision and Plan Framework, which lays out the overarching goals of the document and framework for the Plan
  • The Urban Fabric, where each neighborhood in the City Center is analyzed for its assets and connection opportunities
  • The Three Transformative Strategies (Build Complete Neighborhoods, Advance Urban Mobility, and Promote Great Placemaking)
  • The Six Catalytic Development Areas, which were chosen based on stakeholder input and each area's adjacency to concurrent catalytic projects
  • Three Corridors of Interest, which were selected due to each corridor's ability to take advantage of public and private investment and capitalize on proposed large infrastructure and transportation projects
  • Implementation, which presents a matrix of action items for the three Transformative Strategies, the six Catalytic Development Areas, and three Corridors of Interest providing a roadmap to implementation over the next five years

Download Plan: The 360 Plan

Additional Information: The 360 Plan overlays the previous plan for Downtown Dallas, The Downtown 360 Area Plan. The 360 Plan area also overlays several Tax Increment Finance (TIF) Districts. These districts are the Cedars TIF District, the City Center TIF District, the Deep Ellum TIF District, the Downtown Connection TIF District, and the Sports Arena TIF District.