Planning & Urban Design

​Downtown Dallas 360 Area Plan





Year of Adoption:  April 2011

Council Districts2 & 14


This plan focuses on downtown Dallas, also known as the 'central business district' of Dallas. Downtown is sometimes referred to as the area, 'within the loop' of the surrounding freeway systems and easily recognized by its' impressive architectural skyline.


The drive and vision behind the Downtown Dallas 360 Plan is intended to provide design guidelines, establishing precedence as a path forward for Downtown. As a collaborative initiative, the 360 Plan presents and prioritizes specific actions in key focus areas that are recommended as critical to Downtown's future success.  Key objectives are to utilize the 360 Plan as a reference for addressing future development considerations, capital investment decisions, and adherence to urban design recommendations.


The Downtown Dallas 360 Plan is a collaborative effort engaging key downtown stakeholders and intergovernmental agencies setting forth a strong vision, for a dynamic and exciting future. The  plan focuses on efficient growth strategies; the functionality, vibrancy and usage of the public realm; mobility and parking and urban design recommendations. The plan distinguishes core downtown sub districts, by their unique characteristics and experiential qualities in a series of focus area studies.

The 360 Plan provides urban design guidance, establishes priorities and outlines strategic measures to achieve the objectives and goals in the plan.

The plan contains six chapters:

  1. The Introduction, which focuses on the regional context and the study area.
  2. The Vision and Plan Framework chapter reinforces the overarching goals.
  3. A Downtown of Districts chapter categorizes and describes both internal and adjacent downtown districts.
  4. The Transformative Strategies chapter focuses on transit and TOD, Vibrant Streets and Public Spaces, Ensuring Great Urban Design, Diversify and Grow Housing and a Reform Approach to Parking.
  5. The Focus Areas chapter targets specific areas for short-term development and implementation.
  6. The Implementation chapter introduces priority actions and an Implementation Matrix.

​Download Plan: Downtown Dallas 360 Area Plan

Additional Information:

Downtown Dallas 360 Area Plan is supported by multiple plans and initiatives, (within the loop) that provide economic and development guidance - moving forward. ​​​ There are three tax increment financing  districts (Map), each support their respective districts' growth, unique characteristics and specific interests. They are the; Downtown Connection TIF District,  City Center TIF District and the Farmers Market TIF District

The Downtown Improvement District is managed by Downtown Dallas Inc., a non profit organization that is focused on advocating downtown's continued success.  Two other public improvement districts, the Klyde Warren Park - Arts District PID and the Tourism PID​ also contribute to the continued success of downtown Dallas. 

Other area plans that lie in and around the boundaries of the Downtown Dallas 360 Plan are as follows:

The Cedars Area Plan,  adopted in 2002, focuses on land use, zoning, urban design, and transportation issues. The goal is to create a vision for future development in the Cedars to be used as a basis for amending the zoning in the area and as a policy guide for future City actions.

The objective of the West Dallas Urban Structure & Guidelines  is to facilitate the organic revitalization and urbanization of a portion of West Dallas. The Urban Structure outlines both the conservation and revitalization of the area.

The PD 298 Bryan Area Study was adopted in 1988 to help organize and enhance the development potential in an area of East Dallas adjacent to and northeast of the Central Business District (CBD).

The Stemmons/Design District Land Use Plan area was adopted in 2001 to analyze current zoning and development needs, assess the impact of recommendations  and determine the potential for a Special Purpose District to address zoning issues that might otherwise impede future economic growth and development.

The Stemmons Corridor – Southwestern Medical District Area Plan, adopted in 2010, provides guidance for future land development through a vision, policy and implementation program. The plan serves as a guide for change in the area, which is a destination for business, trade and economic innovation, medical attention and research, urban housing, shopping, recreation, and entertainment. 

The MLK Station Area Plan details specific initiatives to create a better future for the MLK area, with attention to reinvigorating affordable housing, improving safety and multi-modal connectivity, and establishing strategies and guidelines to create a thriving transit-oriented neighborhood over the long term.