Traffic deaths in Dallas are increasing at an alarming pace. The human suffering caused by traffic crashes should not be accepted as part of daily life; it can be prevented and avoided. We must come together and act now. 

How will we get there? By taking a Vision Zero approach.

• Data Driven: Focus on the factors and locations most likely to result in death or severe injury, implement proven safety countermeasures, and evaluate our progress.
• Reduce Speeds: Reduce speeds to what the human body can withstand.
• Prioritize Pedestrians and Bicyclists: Everyone is a pedestrian at the beginning and end of each trip. To bring down traffic deaths we must prioritize the safety of our most vulnerable roadway users.
• Focus on Equity: Traffic violence disproportionately impacts people who identify as Black or African American. We must ensure these communities get more than "equal" attention.
• Collaborative and Comprehensive: Work across departments and partnering agencies to improve safety using engineering, enforcement, education, and evaluation.
• Shift the Culture: Vision Zero is a fundamental shift in thinking and values, and will require the support of all residents, elected officials, and leaders to be successful.